For European B2B founders

Become the trusted expert in your field.

Meet VERA, the engine that gets you there. She captures your real expertise and runs your visibility, audience, and relationships across every channel, so it actually happens instead of staying on your to-do list.

Join the founding waitlist Book a discovery call
No AI Slop Suitable for regulated industries Based in Europe Augmented by humans
We are opening a small founding cohort to shape the platform with us before public launch. Places are limited.
The Trusters Command Center dashboard, with Ask Nova at the centre
01 · Why now

Your authority strategy is fragmented over multiple apps that do not talk to each other.

No single distribution channel builds authority anymore. You need it all: long-form and short-form content, commenting, connections, ads, and presence in both search engines and chatbot responses. 


Each of these normally lives in a different app or service. VERA brings them into one place — one brain, augmented by humans, that learns your business and everyone on your team and points every action at the same goal.

02 · What you get

No more: I don't know what to do

Your Brand Brain sits at the centre. It holds both sides of you — your company brand and your personal brand — and learns everything about each, so it always knows what makes you unique. From there it runs six growth channels as one system, speaking exactly like you would. 

Content that captures attention

Content drafted in your voice from your real ideas, with a tone-of-voice accuracy score on every piece. You proof it, you publish it, and it learns from every edit you make.

Connect with the right people

Connections that bring opportunities, warmed through genuine engagement before any request is ever sent.

get Found by humans & machines

When people search for someone in your field, VERA makes sure you show up — on Google and in AI assistants. We optimise for both, constantly, so you keep getting found.

comments that build relationships

VERA watches the people you should be talking to, and drafts a comment in your voice, with your real opinions — so it reads like you, not AI, and actually adds something worth reading.

Ads that go further

We spot the right moments to run ads and draft them for you, learning from a library of top-performing ads across channels, so what you run is modelled on what's already proven to work.

auto-updating website

We build you a website that updates itself. As your content gets published, it lands on the site automatically, so what people see is always your latest work. Behind the scenes it stays optimised for how people and AI search, so you keep showing up over time.

03 · How it works

Turn hours of growth work into minutes.

Step one

We build your Brand Brain

We run a deep analysis of you and your market, then turn it into your Brand Brain with a clear authority score to start from.

Step two

We turn it into your strategy

Your Brand Brain becomes a working engine that knows exactly what to do across each of your six channels, trained on how a real agency thinks.

Step three

It runs every channel for you

These channels run from your Brand Brain, beginning with the first ones at launch and the rest switching on over time. You approve the work, and it sounds more like you every week.

04 · The platform

experience the engine before anyone else.

Founding members get early access to the Command Center, where the whole system lives in one calm place.

Ask your brain anything

Your strategist sits at the centre. Ask what to post, what is performing, or whether a draft is ready, and act on the answer in one place.

Ask Nova, the AI strategist at the centre of the platform

Everything it knows about you, in one place

See what the platform has learned about you as a person and about your business, and fix anything that is not quite right. The more it knows, the more it sounds like you.

The Brand Brain, the identity engine the platform writes from

See everything happening at a glance

VERA keeps one simple view of what's written, what's scheduled, and what's waiting for your okay, so you always know where things stand.

The content pipeline and release calendar, showing what is drafted and scheduled
05 · Fit

Built for a specific kind of founder.

This is for you if

  • You want to your company and person to be the first thing people think of when they talk about your category
  • You know you should be more visible; you've just never known what to say or what sets you apart.
  • You cannot stand fake, performed content, and you want to show up as yourself and keep it real.
  • You have tried courses, templates, maybe a ghostwriter, and none of it ever came together into one system.

This is not for you if

  • You want quick hacks or viral tricks with no foundation underneath.
  • You expect results overnight rather than authority that compounds.
  • You want to stay anonymous and keep your own name and face out of the business entirely.
  • Your business runs on price or volume, where reputation does not change what you can charge.
06 · Who runs it

founded by the people who know the work.

You work within a system built by the people who have done the actual work, professionals who have spent years building brands and authority for founders across Europe.

[ Photo ]

Steeve Vandenheede

Founder · strategy and creative

A former world-champion performer turned brand strategist. Steeve leads identity work, the platform, and the systems that keep your voice consistent at scale.

[ Photo ]

Janina Mengelkamp

Co-founder · communications

A communications specialist who makes complex ideas feel human. Janina holds the writing standard and works closely with every founding client.

[ Photo ]

Robin Roßnagel

Technical co-founder · platform and integrations

The engineer behind the platform. Robin builds the backend, the integrations and the pipeline that keep your channels running reliably at scale.

[ Photo ]

Philipp Staufenberger

Technical co-founder · product and interface

The builder behind what you see and touch. Philipp shapes the product and the interface, so the whole system stays calm and simple to use.

07 · Proof

What founders say after working with us.

We have spent years building brands, content and personal authority for founders and teams across Europe. Here is what some of them say, in their own words.

What stood out most was how seamlessly Steeve connects high-quality content with deep narrative insight. It is about aligning what you do with who you are.
Dr Gifford Rhamie[ confirm title and company ]
My resistance toward personal branding shifted. It used to feel overwhelming and unnatural, and through the process it became clearer, more grounded and far less intimidating.
Petra Podobnik[ confirm title and company ]
In a very short time, Trusters deep-dived into our niche and complex topic and drew out the personal stories behind our founders' expertise. You feel the craft in every result, not replacing your marketing team but elevating what is already there.
Maraja Fistanic[ confirm title and company ]
08 · Questions

Questions founders ask us.

What is Trusters?

Trusters is a brand authority platform for European B2B founders. We capture who you are into a central identity profile, then build your content, engagement, connections and visibility in your own voice, with a human able to review every piece before it goes out. You can run it yourself, have us guide you, or have us run the whole thing for you.

How is this different from a ghostwriting agency?

Most agencies start with content. We start with identity. A ten-pass process captures how you actually think and speak, and everything we publish is grounded in that, so it reads like you rather than a generic template.

Do you use my data to train AI models?

No. Your data stays inside your own private workspace, hosted in the EU and handled GDPR first. We use it to write in your voice, never to train shared models.

Do I have to do this myself, or do you do it for me?

That is up to you. You can run the platform yourself, have us guide you while you stay hands on, or have us run the whole thing for you. Whichever you choose, the work is grounded in your Brand Brain and nothing goes out without your approval. For most founders it starts with a short set of voice notes, then a quick weekly review.

What does it cost?

We are finalising pricing with our founding cohort. There will be levels, from running the platform yourself through to having us run everything for you, so it fits where you are now and grows as you scale. Founding members lock in founding rates and receive a free brand foundation review before anyone else.

When do founding spots open?

We are opening a small founding cohort. Joining the waitlist gives you priority access before public launch.

Join the list

Become a founding member.

Tell us a little about you. If there's a fit, you'll be first in line for access and a free brand foundation review.

Priority access before public launch Founding rates Free brand authority audit and score. Direct access to our experts

Two quick steps, about sixty seconds. We reply within two working days.

Prefer to talk first?

Book a thirty-minute discovery call. No pitch, just a clear conversation about whether this is right for you.

Book a discovery call
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